6312 Steinhausen / Zug
Meet Daniel Severin
Daniel is a design director at Hotz Brand Consultants and leads a diverse range of large and small-scale systematic design projects.
Dani uniquely combines the mastery of creative design with a strategic mindset. An authority for state-of-the-art design excellence today, he gained a passion for quality and design systems at an early age during his typography apprenticeship in Davos.
He later honed his skills through advanced studies to become a typographic designer for visual communication in Zurich. Dani has continually expanded his creative horizons and deepened his passion for brand design through extensive professional development.
Before joining Hotz, Dani was the creative director of Switzerland’s largest telco company for almost a decade. In this role, he held responsibilities for the creation and further development of the mother brand and various company brands, as well as a broad range of digital and physical key client touchpoints.
Employees, external partners, agencies. Sooner or later, they all need access to brand design guidelines and assets in order to properly understand, maintain and carry forward a brand’s visual design. Today, difficult access to design assets is a roadblock. Instead, the easier the access, the more efficient and accurate the application of the brand guidelines, and the stronger the impact in the digital world.