Meet Fabian Schmid

Fabian leads the Strategy practice at Hotz Brand Consultants. He is responsible for strategic consulting mandates that support companies in unlocking their full brand impact through a clear stance and operational excellence.

He brings deep experience in combining analytical strategy development with participatory design processes. Fabian is passionate about leveraging employees’ knowledge as a company’s most valuable asset to deliver tangible solutions that meet clients’ growth ambitions. He provides strategic consulting from initial concept development through to operational implementation, always keeping the entire value chain and cultural embedding in focus.

Before joining Hotz, Fabian gained around ten years of experience in strategy and innovation consulting at leading Swiss consulting firms. His project portfolio includes mandates for large corporations as well as SMEs across various sectors, with a focus on Financial Services, Insurance, Telecom, Energy & Utilities, and Retail. In addition, he spent more than five years shaping the innovation function and strategic development of one of Switzerland’s top three banks – ranging from his role as a trend and strategy expert to Deputy Head of Digital Transformation.

His project experience spans business model innovation, go-to-market strategies, and organizational development based on brand foundations such as purpose and values. He combines strong methodological expertise with a pragmatic perspective gained from his experience as a company founder and from more than ten years of work as a mentor in the fintech venture capital environment.

Fabian holds a Master of Law (MLaw) from the Universities of Fribourg and Bern and a Professional MBA from TU Wien in cooperation with the Vienna University of Economics and Business. He is fluent in German and English.