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Articles

Creating Moments of Enthusiasm

A main focus for brand managers these days is the Net Promoter Score, NPS for short. They want as many ‘yes’s’ as possible in response to the question ‘would you recommend us?’ The initiatives in the companies that follow the NPS programmes, however, start with the ‘no’. With great effort, analyses are carried out, information is collected and projects are started to combat the reasons for the ‘no’.

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Media Releases

A Bank That Feels Like an App: Credit Suisse Launches CSX Brand with Hotz Brand Consultants

Under the name CSX, Credit Suisse is igniting the next stage of digitalisation and offering its clients a new and uncomplicated banking experience.

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Articles

Brand Design Management Goes Online

Employees, external partners, agencies. Sooner or later, they all need access to brand design guidelines and assets in order to properly understand, maintain and carry forward a brand’s visual design. Today, difficult access to design assets is a roadblock. Instead, the easier the access, the more efficient and accurate the application of the brand guidelines, and the stronger the impact in the digital world.

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