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Andjela is a Junior Consultant at Hotz Brand Consultants, supporting the Brand and Business Strategy team.
Prior to joining Hotz, Andjela worked at the Institute of Marketing Management at one of the largest Swiss universities of applied sciences. Her areas of expertise covered a broad spectrum of marketing competences - she has worked with large organizations, SMEs and private individuals and was able to prove her skillset across client projects in the field of Branding and Communication. In this area she was involved in Brand Strategy topics, as well as Brand Consulting and Research.
Andjela completed her bachelor’s degree in communication science at the University of Zurich and broadened her competences in her Master's degree at the ZHAW School of Management and Law with a Major in Marketing.