HBC Strategy

Brand + Business Strategy

Defining your brand’s unique position in the world, translating your company purpose into impactful moves and initiatives. Our web of skills and capabilities allows us to power up your brand and evolve your business strategy with a multi-faceted approach. We balance strategic thinking and problem solving with creativity and a passion for brand-led growth. Lateral thinking, flexibility, and adaptability set us apart as brand strategists. Our work is always backed by data and supported by technology, market intelligence, insights, and competitive benchmarking.

Why does the brand make all the difference when it comes to sustainable business growth?

In a space filled with evolving demands, who will your target groups look to first? How is your brand unique in a market saturated by superfluous options? What is it contributing now and in the future that is distinctly different? The loss of defined strategic direction and the lack of internal engagement towards a common purpose expose your company to competitive disadvantages while new players gain market share.

We guide brands to create a positive impact and establish differentiated positions in their industries, anchored with products, services, and experiences. Our goal is to establish solid brand foundations, identify strategic initiatives and formulate long-term outcomes that set the course for sustainable success.

Stay ahead of the market by identifying the evolving customer needs and serving your audiences with solutions in new and differentiating ways. We define product value propositions to create effective product portfolios and pricing strategies that promote brand growth and business impact. Invigorating corporate cultures, employees experiences, and values contributes to a transformation from within that is reflected in the integrity and reputation of the brand. Shifts towards diversity, inclusion, and individual value are key to employee satisfaction, loyalty, retention, and support of firm-wide transformations.

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Behind every successful business, lies a sound and responsive business strategy. We are the strategic partners for those who want their brands to create tangible business impact and accelerate company-wide growth. It might be through business model innovation, the optimisation of your product portfolio, or expansion to new product lines or geographies.

We start by clearly understanding your true points of differentiation and unique market positioning. With your end-customers in mind, we accompany you along the way from the strategy definition to yearly planning and initiatives implementation. We do so with a focused eye on how your brand can be used to drive change and generate positive impact.

A strong brand is naturally unique. We apply our creative spark and business mindset to distil those characteristics of your brand that are truly differentiating and at the same time relevant for your audiences. It all starts by asking the right questions and often implies a profound evaluation of what your brand stands for and how it distinguishes itself from the competition.

We are on your side in identifying your Purpose and putting your brand positioning into words. Subsequently, we ensure that your brand is beautifully translated into unique, aesthetic and authentic experiences. But we don’t stop there, as we believe that strong brands are deeply anchored in the way companies operate, they live through company norms and employees’ behaviours and shine through the products and services. We help you in finding the authentic expression of your brand across all dimensions of value creation and to establish solid bonds with your audiences.

Today’s world requires businesses to increasingly rethink how they tangibly create value for a new heterogeneous group of stakeholders. We know that having an authentic Purpose and credible values unite people around a common vision and positively impact employees, customers, and the business. But in fact, once you have defined your Purpose, you are just getting started.

We accompany you in translating your Purpose and values into engaging activation programs, and we bring them tangibly to life through lighthouse projects. All in all, our long term ambition is that everyone in the organisation understand, believe, and ‘live’ them in their day-to-day work.

Talents have become an increasingly scarce resource and being an attractive employer means offering employees the right tools and support for them to succeed and achieve their ambitions. With your company Purpose, Values, and Principles at the core and the power of your brand, we support you in shaping internal processes and experiences to create a unified culture and strengthen the motivation, engagement, and loyalty of your employees.

We believe that modern organisations should treat their employees as key strategic players as they are more than just a workforce. Following this belief, we help you build the right structures and initiatives to make your employees powerful ambassadors of your brand in order to attract new talents and authentically amplify your messages in the market.

Learn more about how to unlock the potential of your employer brand.

Acquisitions, mergers, and spin-offs offer significant growth opportunities for companies. In such uncertain times, the brand can serve as a reliable orientation for stakeholders. It gains particular importance when it embodies clear values and strong convictions.

Our brand-driven approach helps business leaders to build clarity and be action-oriented by bringing together the involved parties in terms of brand portfolio strategies, internal communications, and storytelling, as well as go-to-market approaches and employee engagement. At the same time, we place special emphasis on building trust, securing revenue growth, and making decisions that increase shareholder value. We leverage the brand as an economic tool and help you generate the desired incremental value in the transaction.


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