Meet Giulia Bruschi

Director, Head of Brand + Business Strategy, Member of the Executive Board

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Giulia leads the Brand and Business Strategy practice area and is a member of the executive board at HBC. She works primarily on strategy consulting engagements helping companies unlock the full potential of their brands.

Giulia brings a wealth of experience in the domain of brand and business strategy and is passionate about matching data-driven insights with creative thinking and the design process, thus enabling clients to obtain tangible solutions that fulfil their growth ambitions. Providing know-how and strategic guidance from the first draft concept to the operational implementation, she always has the whole client value chain in her focus.

Her work experience includes projects related to go-to-market strategy, brand and product portfolio strategy, product value proposition, employees engagement, and organisational change through purpose and values development. She holds a Master’s Degree in Accounting and Corporate Finance from the University of St. Gallen and is fluent in English, German, and Italian.

Prior to joining Hotz, Giulia was an engagement manager in a growth strategy consultancy working for international clients in financial services, consumer goods, and the insurance sector.