Let‘s get in touch – info@hotzbrandconsultants.ch
Sennweidstrasse 35
6312 Steinhausen / Zug
Brand + Business Strategy
Defining your brand’s unique position in the world, translating your company purpose into impactful moves and initiatives. Our web of skills and capabilities allows us to power up your brand and evolve your business strategy with a multi-faceted approach. We balance strategic thinking and problem solving with creativity and a passion for brand-led growth. Lateral thinking, flexibility, and adaptability set us apart as brand strategists. Our work is always backed by data and supported by technology, market intelligence, insights, and competitive benchmarking.
In a space filled with evolving demands, who will your target groups look to first? How is your brand unique in a market saturated by superfluous options? What is it contributing now and in the future that is distinctly different? The loss of defined strategic direction and the lack of internal engagement towards a common purpose expose your company to competitive disadvantages while new players gain market share.
We guide brands to create a positive impact and establish differentiated positions in their industries, anchored with products, services, and experiences. Our goal is to establish solid brand foundations, identify strategic initiatives and formulate long-term outcomes that set the course for sustainable success.
Stay ahead of the market by identifying the evolving customer needs and serving your audiences with solutions in new and differentiating ways. We define product value propositions to create effective product portfolios and pricing strategies that promote brand growth and business impact. Invigorating corporate cultures, employees experiences, and values contributes to a transformation from within that is reflected in the integrity and reputation of the brand. Shifts towards diversity, inclusion, and individual value are key to employee satisfaction, loyalty, retention, and support of firm-wide transformations.
Talents have become an increasingly scarce resource and being an attractive employer means offering employees the right tools and support for them to succeed and achieve their ambitions. With your company Purpose, Values, and Principles at the core and the power of your brand, we support you in shaping internal processes and experiences to create a unified culture and strengthen the motivation, engagement, and loyalty of your employees.
We believe that modern organisations should treat their employees as key strategic players as they are more than just a workforce. Following this belief, we help you build the right structures and initiatives to make your employees powerful ambassadors of your brand in order to attract new talents and authentically amplify your messages in the market.
Learn more about how to unlock the potential of your employer brand.
Our Brand + Business
Strategy Work