Brand as a business case: +7.9% increase in attractiveness after brand refresh

Over the past few months, our team has had the privilege of providing Brack with comprehensive support in implementing its ambitious brand and business strategy. The fruits of this collaboration are now becoming apparent – with impressive results.

«Working on and with the brand has increased both its share of wallet and its share of heart!»
– Roman Reichelt, CMCO Brack / Alltron

The approach: We turned a central part of the value proposition – the parcel – into a distinctive icon and aligned all measures with the attitude «Unpack what's inside you.» This transformed an everyday touchpoint into a powerful symbol of brand promise, attitude and experience.

The results speak for themselves:

• +7.9% brand appeal
• 0% complaints with the new Brack box
• +178% traffic on Brack Super League match days

The work also received recognition for its design: the striking and flexible design system and the iconic Brack box received the German Design Award in gold.

A real success story that shows how a differentiated brand is not only perceived, but also has a measurable economic impact.

Would you also like to use your brand as a strategic tool to achieve your business goals?
Then get in touch with us.