Successful for over 50 years, HRS is the largest owner-managed Swiss company and ranks at number two in the Swiss real estate market. In order to exploit strategic growth opportunities and optimise its own market and existing customer development, HRS decided to revitalise its own brand.
The aim was to develop a new brand positioning that would highlight the company's quality and character strengths and clearly define its competencies. Derived from this, the outdated brand identity was to be refreshed, a brand design was to be developed that was equal to its competence. The leading position was to be expressed visually as well, in order to guide the company into a new era of successful brand management.
Hotz Brand Consultants worked closely with the management team to lay the strategic foundation by identifying the brand's drivers of success. Starting with an ageing logo and the colour orange as the only distinctive elements, the visual identity was expanded and enriched with a modernised and simplified logo, a flexible design element, a broader colour palette, and a matching typeface.
The subsequent comprehensive rebranding at a variety of touchpoints expresses the defined character strengths and prepared HRS to take advantage of the opportunities of digitalisation as a front-runner.
The rebranding resulted in stronger perception and identification with the brand identity thanks to a design that is consistent across all touchpoints and in touch with the modern world.
Proactive and results-oriented communication on all channels was an important contribution to raising awareness of the refreshed branding. This helped HRS launch its new image with unwavering success and encouraged employees, customers, and partners to become ambassadors of the new brand.