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Rebranding for SMEs

A modern brand presence creates trust, offers security and promotes a sense of belonging. Utilise the potential of the brand to get customers and employees excited about your offering and your company.

We support you in communicating your strengths to the outside world and giving your brand a full boost.

Get in touch and find out more

Three steps to the goal

We thoroughly explore your world, identifying your strengths and giving them expression. We take a systematic approach, working closely with your team to achieve our goals together. This includes everything from positioning your brand to designing your brand identity.

Step 1: Understand

In order to make the most of your strengths, we want to gain a full understanding of you.

This involves visiting your site, conversing with both employees and managers, and summarizing our impressions. These insights serve as a crucial foundation for our collaboration.

Step 2: Develop

First, our strategists will develop a customized and relevant brand positioning and strategy that differentiates you from your competitors and is geared towards the future.

Then, our designers will present you with various options for how your brand could look in the future, in line with the positioning.

Step 3: Realize

You have chosen a variant in step 2. Now, the concept will become a reality. We will implement the new design on the desired communication media, create new brand experiences together, support you in formulating your messages, and work systematically and closely with you to achieve your goal.

Appearance and performance on a par

Our consulting practice has shown that in 9 out of 10 cases, the brand image of an SME does not reflect the substance of the company. Outdated design, static websites, and an obsolete visual language can create an outdated impression, which can lead to undervaluation and the risk of being overtaken by competitors.

It is essential to utilise the appeal of your brand and make yourself fit for the digital future.

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REBRANDING EXAMPLES

How other SMEs have benefited from rebranding

Früh

THE CHALLENGE

An outdated and inconsistent appearance could not keep up with the ambitions and goals of Früh Verpackungstechnik.

Fruh Logo Schwarz CMYK

THE SOLUTION

A modernized brand appearance helps Früh Verpackungstechnik in attracting and acquiring customers and employees.
Früh neu

Wild & Küpfer

THE CHALLENGE

With the ambition to "delight all customers at all touchpoints," the organically grown company identity needed to be further developed and the brand presence modernized.

WK Hauptlogo Pantone 295 C Kopie

THE SOLUTION

A focused brand positioning that is reflected in a modern and refreshed brand presence, laying the foundation for a new era.
WK KMU Mockup neues Design

Humbel Group

THE CHALLENGE

The lack of a unified identity within the Humbel Group has been reflected in its appearance, both visually and content-wise.

Hum logo sw p m

THE SOLUTION

The new brand experience of the shared Humbel identity is now tangible at all touchpoints.
Humbel Design Neu

Workfashion

THE CHALLENGE

Brand positioning and appearance have not sufficiently supported Workfashion in achieving its business goals.

Workfashion net pos

THE SOLUTION

A modern appearance that clearly conveys what Workfashion stands for now helps the SME effectively showcase its expertise across all channels.
Workfashion neu

Alumo

THE CHALLENGE

An outdated appearance placed Alumo significantly behind its competitors in terms of brand presence, despite its products being considered best-in-class.

Unbenannt

THE SOLUTION

A consistent and high-quality appearance – from the website to the trade fair booth to the sample book – now demonstrates Alumo's impact across all channels and contributes to increased sales and customer acquisition.
Alumo Mockup Neu

Brand management is more than just a logo

Link to the article (DE)

The term "brand management" and "rebranding" are often associated with marketing strategies and large corporations. However, a well-founded brand strategy enhances the value and reputation of any company and its products — making it highly relevant for SMEs as well. How StuberTeam and Früh Verpackungstechnik were able to boost their value and reputation through brand work is vividly showcased in the autumn edition of the SME magazine Meine Firma (German Article).

What we can do for you

HBC Experience icon dark

Strategic foundation for the shared journey

Develop your brand by building on your strengths. We capture the DNA of your brand with a 360° analysis and distill the insights into a distinctive brand positioning.
EB Activation

Brand storytelling as a unifying element

Bring your brand to life and make it tangible. We translate your brand positioning into an authentic and compelling brand story.
EB Expression

Storytelling at the intersection of employees and customers.

Capture more attention from your target audiences. We package your products and services into compelling messages.
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Brand design as a toolbox

Practical brand design that enables you to consistently create compelling brand experiences within the framework of simple guidelines.
EB Audit

Brand presence with magnetic impact

Convince your target audiences on your website, at trade show booths, or during site visits. We translate your brand design into a recognizable brand presence.
EB Experioence Strategy

Rollout support for greater efficiency

Leverage the momentum. We support you in the rollout of your new brand presence.
Would you like to learn more? Get in touch.

Hotz Connects: Event for SMEs

Our co-creation sessions bring creators together from the fields of branding, marketing and sales. We create a space in which practical insights for everyday life and ideas for the future are generated.

FAQ – Frequently Asked Questions About Rebranding

What is meant by rebranding?

Rebranding is the renewal of your company's entire appearance. More than that, it is the tangible transformation of your brand message both internally and externally.

How to do a rebranding?

A rebranding starts with determining your brand identity and progresses through a tailored rebranding strategy to create a new and improved perception among your target audience.

What is included in rebranding?

A rebranding involves defining the goals to be achieved, as well as developing a new corporate design and communicating the changes externally.

When is rebranding advisable?

Rebranding is advisable whenever you want to make a change for your company. Perhaps a new competitor has entered the market, or maybe the current appearance is no longer up to date—there are various reasons, and these need to be clearly defined in advance.

What does rebranding cost?

Rebranding is not just a simple design task. If you want to present your company in a new light from the ground up, you need to uncover the core messages and determine what you want, where you want to go, and what strategy is needed to get there. This is a complex process that must always be carried out in consultation with all relevant stakeholders.

When is the right time for rebranding?

The reasons mentioned above play a significant role in deciding when to undertake a rebranding. Only by understanding why a rebranding is necessary can you clearly define when to take the first step. Analyze your brand image and determine if, and if so, what reason you have for rebranding. Then, you can move on to concrete planning.

What are the benefits of rebranding for companies?

  • Connection with a new target audience
  • Strengthened trust
  • Higher market value
  • Improved perception

What are the risks and challenges for companies?

  • Reduced credibility
  • Diluted identification
  • Superficial transformation
  • Misplaced goals

It is a pleasure to meet you

What are your ambitions? We want to help you achieve them. Leave us a message through the form and we will get back to you as soon as possible.

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