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As a leading company in the field of packaging technology, Früh from Fehraltorf has been successful in the contract packaging of medical equipment and pharmaceutical products, as well as in the manufacture of flexible packaging solutions for decades.
Früh had a clear goal: to be a progressive force in the market that transforms challenges into growth. With this business vision in sight, the task was to support and accompany Früh's growth with substantial work on the brand and create unique experiences at each customer touchpoint.
Together with the management and key employees, we sharpened the company's identity, defined a relevant and differentiating brand position that summarised the ‘why, how, and what’ from early on in a brand story, and presented a new claim: “Protect to perform”.
The brand history served all those involved as a starting point for the modernisation of the brand identity. The visual appearance has been holistically revived: A modernised, fresh colour palette in harmony with precisely used design elements strengthened the brand presence across all touchpoints. The modernisation of the website also includes a new corporate film, and a 360° virtual reality production tour, which is used in particular at trade fairs.
We created a brand presence at eye level with the overall performance competence of Früh Verpackungstechnik. Through effective and innovative means of communication, we were able to efficiently address and acquire customers. With the engaging brand identity, we also increased employer attractiveness to succeed in the “war for talent” in the highly competitively skilled labour market.