Let‘s get in touch – info@hotzbrandconsultants.ch
Sennweidstrasse 35
6312 Steinhausen / Zug
Brand Experience Design
Creating experiences that convey your brand’s story, values, and spirit. Brand Experience Design is the art of knowing your brand through sight, sound, touch, and smell. Identity and culture are abstract concepts. They need to be translated into tangible, experiential encounters for people to understand and recognise them. Crafting abstract ideas into perceivable experiences gives others the opportunity to connect with your brand.
Unique experiences must be created for every medium and touchpoint, all echoing an instantly recognisable identity. How is this identity set apart from the noise of competitors? Recognising and defining the characteristics an audience searches for, and delivering them in a unique way, is what distinguishes both new and aged brands.
But brand experience isn’t static. A good brand is always responding and adapting as culture shifts, technology develops, and goal posts move in an ever-changing world. The one thing that stays consistent should be the brand promise, which is made through the statements of a brand experience and trickles down into every action and performance, taking conviction in each facet of the company.
We produce tangible, testable prototypes through the lens of a new aesthetic that intuitively frames expectations to move audience perceptions. Through Brand Experience Design, we harness complex brand characteristics to create order, legibility, usability, and usefulness in experiences that resonate with the right people in the right places, at the right times.
Finding the right visual expression of a brand is at the same time a journey into the unknown as well as an analytical, deductive craft. Through deep strategic understanding and creative experimentation, we find adaptive visual systems that master the balance act: standing out from everyone else with a distinct set of recognisable visual patterns, and blending in by clearly seeking familiarity with aesthetics that evoke exactly the right associations in the viewer’s mind. By breathing life into these systems using the power of motion behaviour and sound design, we create audiovisual worlds that are both iconic as well as easy to handle.
Our Brand Experience
Design Work