Brand-driven
impact for
your business

Articles

HotzConnects: Event for SME

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Why we are at home in Steinhausen

Where past meets future - and tradition meets innovation: We have a very special history with Steinhausen that continues to shape our power house today

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Our company

From design office to brand consultancy: Our company history is at the same time a family history - and continues in big steps.

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The brand as a tool

What does a brand need to make its impact? For our customers, we turn every brand into a tool.

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Brand Storytelling

At the heart of every Strong Brand is its self-image. A powerful idea that gives meaning to everything the company does. It is the cornerstone of every experience that people should have with the company.

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The Brand Experience Fingerprint

There is only one way to create impact with a brand: it has to be experienced. Brand experiences are the interface between people and the brand.

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Don’t Hide—You Are a Champion!

They are world market leaders in their special field. But they are completely unknown to Mr and Mrs Swiss. They are niche providers. Key players on the global market who, although small in size, supply companies all over the world with their highly specific range of services.

Media Releases

Virtual Reality: From Future Gimmick to Useful Business Tool

Hotz Brand Consultants and sister company Calydo secure exclusive rights to VR technology.

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How Does Design Define Itself?

Design thinking, product design, industrial design, fashion design, and organisational design. Everything, it seems, is about design these days. What design means, however, is often unclear. A brand designer’s understanding is different to that of an organisational developer.

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Creating Moments of Enthusiasm

A main focus for brand managers these days is the Net Promoter Score, NPS for short. They want as many ‘yes’s’ as possible in response to the question ‘would you recommend us?’ The initiatives in the companies that follow the NPS programmes, however, start with the ‘no’. With great effort, analyses are carried out, information is collected and projects are started to combat the reasons for the ‘no’.

Media Releases

A Bank That Feels Like an App: Credit Suisse Launches CSX Brand with Hotz Brand Consultants

Under the name CSX, Credit Suisse is igniting the next stage of digitalisation and offering its clients a new and uncomplicated banking experience.